Anchor Setting

One concept. Four tiers of command. Which do you speak?

Category: Negotiation

Foundational Lexiconfirst number
Executive Parlancereference establishment
Scholarly Discoursecognitive framing
Babel ZenithAnchoring
Origin: Behavioral Economics

Etymology & Meaning

Setting the initial reference point that influences all subsequent offers.

In the Boardroom

Making the first offer to set the negotiation range.

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