VERBUM.VIP

Annual Contract Value

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexiconyearly deal size
• Executive Parlanceannual revenue per contract
• Scholarly Discoursenormalized deal value
• Babel ZenithACV

  Origin: Enterprise Sales

  Pronunciation: /eɪ siː viː/

Etymology & Meaning

The annual value of a customer contract.

In the Boardroom

Targeting higher ACV deals to improve sales efficiency.

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