Appeal to Emotion

One concept. Four tiers of command. Which do you speak?

Category: Logic

Foundational Lexicontugging heartstrings
Executive Parlanceemotional manipulation
Scholarly Discourseaffective persuasion
Babel ZenithArgumentum ad Passiones
Origin: Latin

Etymology & Meaning

Using emotional responses rather than logical arguments.

In the Boardroom

Showing photos of laid-off workers to oppose cost-cutting.

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