Archetype

One concept. Four tiers of command. Which do you speak?

Category: Culture

Foundational Lexiconuniversal pattern
Executive Parlanceprototype character
Scholarly Discoursecollective image
Babel ZenithArchetype
Origin: Jung
Pronunciation: /ˈɑːrkɪtaɪp/

Etymology & Meaning

A universal, inherited idea or pattern.

In the Boardroom

The hero, the mentor, the trickster in stories.

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