Bandwagon Appeal

One concept. Four tiers of command. Which do you speak?

Category: Logic

Foundational Lexiconeveryone's doing it
Executive Parlancepopularity argument
Scholarly Discourseconsensus conflation
Babel ZenithArgumentum ad Populum
Origin: Latin
Pronunciation: /ˌɑːrɡjʊˈmentəm æd ˈpɒpjʊləm/

Etymology & Meaning

Assuming something is correct because many people believe it.

In the Boardroom

Justifying a strategy because 'every major competitor is doing it.'

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