BATNA

One concept. Four tiers of command. Which do you speak?

Category: Negotiation

Foundational Lexiconbackup plan
Executive Parlancealternative option
Scholarly Discoursenegotiation leverage
Babel ZenithBATNA
Origin: Fisher & Ury
Pronunciation: /ˈbætnə/

Etymology & Meaning

Best Alternative To a Negotiated Agreement.

In the Boardroom

Knowing your walkaway point strengthens your position.

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