BCG Matrix

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconportfolio planning
Executive Parlancegrowth-share matrix
Scholarly Discoursestrategic portfolio analysis
Babel ZenithBCG Matrix
Origin: Boston Consulting Group

Etymology & Meaning

Portfolio management tool based on market share and growth.

In the Boardroom

Deciding which products to invest in or divest.

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