Belief Perseverance

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconbeliefs stick
Executive Parlancecommitment resistance
Scholarly Discoursecognitive inertia
Babel ZenithBelief Perseverance
Origin: Cognitive Psychology

Etymology & Meaning

Maintaining beliefs even after they've been discredited.

In the Boardroom

Holding onto a strategy despite clear evidence it's failing.

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