Ben Franklin Effect

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconhelp creates liking
Executive Parlancefavor-induced affection
Scholarly Discourseconsistency-based affinity
Babel ZenithBen Franklin Effect
Origin: Benjamin Franklin

Etymology & Meaning

Doing a favor for someone makes you like them more.

In the Boardroom

Asking for small favors to build rapport.

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