Blue Ocean Strategy

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconcreate new market
Executive Parlanceuncontested market
Scholarly Discoursevalue innovation
Babel ZenithBlue Ocean
Origin: Kim & Mauborgne

Etymology & Meaning

Creating uncontested market space.

In the Boardroom

Finding markets where there are no competitors.

Begin Your Ascent Master “Blue Ocean” and 100+ executive concepts. Free executive vocabulary audit — takes 3 minutes.

← Explore the full Executive Glossary