Bounded Rationality

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconlimited thinking
Executive Parlancecognitive constraint
Scholarly Discoursesatisficing
Babel ZenithBounded Rationality
Origin: Herbert Simon
Pronunciation: /ˈsætɪsˌfaɪsɪŋ/

Etymology & Meaning

Decision-making limited by information, time, and cognitive capacity.

In the Boardroom

Accepting good enough decisions when optimal is impossible.

Begin Your Ascent Master “Bounded Rationality” and 100+ executive concepts. Free executive vocabulary audit — takes 3 minutes.

← Explore the full Executive Glossary