Campbell's Law

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconhigh-stakes metrics corrupt
Executive Parlanceincentive distortion
Scholarly Discoursequantitative goal corruption
Babel ZenithCampbell's Law
Origin: Donald Campbell

Etymology & Meaning

Quantitative social indicators corrupt the processes they monitor.

In the Boardroom

Test scores improving while actual learning decreases.

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