Category Creation

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconmake your own game
Executive Parlancemarket definition
Scholarly Discoursecategory design
Babel ZenithCategory Creation
Origin: Play Bigger

Etymology & Meaning

Creating and dominating a new market category.

In the Boardroom

Defining the category so you're the only solution.

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