Category Design

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconcreate new category
Executive Parlancemarket framing
Scholarly Discoursecategory creation
Babel ZenithCategory Design
Origin: Play Bigger

Etymology & Meaning

Creating and dominating a new market category.

In the Boardroom

Defining the category rather than competing in existing ones.

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