Certainty Effect

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconsure thing preference
Executive Parlanceprobability weighting
Scholarly Discoursecertainty overweight
Babel ZenithCertainty Effect
Origin: Kahneman & Tversky

Etymology & Meaning

Overweighting certain outcomes relative to probable ones.

In the Boardroom

Preferring a sure $800 over 80% chance of $1000.

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