Cognitive Dissonance

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconmental conflict
Executive Parlancebelief-behavior tension
Scholarly Discoursepsychological inconsistency
Babel ZenithCognitive Dissonance
Origin: Leon Festinger

Etymology & Meaning

Discomfort from holding conflicting beliefs or behaviors.

In the Boardroom

Employees rationalizing policies they previously opposed.

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