Contrast Effect

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconcompared to what
Executive Parlancerelative perception
Scholarly Discoursecontextual judgment
Babel ZenithContrast Principle
Origin: Psychology

Etymology & Meaning

Judgment is affected by preceding reference points.

In the Boardroom

Presenting an expensive option first to make the target seem reasonable.

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