VERBUM.VIP

Costly Victory

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexiconwin but hurt
• Executive Parlancedamaging success
• Scholarly Discourseunsustainable victory
• Babel ZenithPyrrhic Victory

  Origin: King Pyrrhus

  Pronunciation: /ˈpɪrɪk/

Etymology & Meaning

A victory that inflicts such losses on the victor that it's equivalent to defeat.

In the Boardroom

Winning a price war that bankrupts both companies.

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