Creative Destruction Wave

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconold out, new in
Executive Parlancemarket disruption
Scholarly Discourseindustrial mutation
Babel ZenithSchumpeterian Gale
Origin: Joseph Schumpeter
Pronunciation: /ʃʊmˈpeɪtəriən/

Etymology & Meaning

The incessant revolution of economic structure from within.

In the Boardroom

Riding the wave of technological change rather than fighting it.

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