Crossing the Chasm

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconmainstream adoption
Executive Parlancemarket segment bridge
Scholarly Discourseadoption lifecycle transition
Babel ZenithCrossing the Chasm
Origin: Geoffrey Moore

Etymology & Meaning

The gap between early adopters and mainstream market.

In the Boardroom

Focusing on a beachhead segment to reach the mainstream.

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