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Customer Acquisition Cost

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexiconcost per customer
• Executive Parlanceacquisition investment
• Scholarly Discoursecustomer economics
• Babel ZenithCAC

  Origin: SaaS Metrics

  Pronunciation: /kæk/

Etymology & Meaning

The cost to acquire one new customer.

In the Boardroom

Calculating how much you can spend to acquire each customer.

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