Customer Development

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexicontalking to customers
Executive Parlancemarket validation
Scholarly Discoursehypothesis testing
Babel ZenithCustomer Development
Origin: Steve Blank

Etymology & Meaning

Systematically testing business model hypotheses with customers.

In the Boardroom

Getting out of the building to validate assumptions.

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