VERBUM.VIP

Customer Lifetime Value

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexicontotal customer worth
• Executive Parlancelong-term customer value
• Scholarly Discoursediscounted future revenue
• Babel ZenithLTV

  Origin: SaaS Metrics

  Pronunciation: /ɛl tiː viː/

Etymology & Meaning

The total revenue expected from a customer relationship.

In the Boardroom

Investing in customer success because LTV justifies the cost.

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