Decoy Effect

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconthird option tricks
Executive Parlanceasymmetric dominance
Scholarly Discoursepreference manipulation
Babel ZenithDecoy Effect
Origin: Marketing Psychology

Etymology & Meaning

Adding an inferior option to make another look better.

In the Boardroom

Pricing tiers designed to push customers to middle option.

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