Disruption Theory

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconsmall beats big
Executive Parlanceincumbent displacement
Scholarly Discourseasymmetric market entry
Babel ZenithChristensen Disruption
Origin: Clay Christensen

Etymology & Meaning

How smaller companies can displace established competitors.

In the Boardroom

Targeting the low end of the market that incumbents ignore.

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