Easy Recall Distortion

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconremembering the dramatic
Executive Parlancesalience-based estimation
Scholarly Discoursemnemonic accessibility
Babel ZenithAvailability Heuristic
Origin: Kahneman/Tversky

Etymology & Meaning

Judging probability by how easily examples come to mind.

In the Boardroom

Overestimating terrorism risk after a recent attack.

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