Escalation of Commitment

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexicondoubling down
Executive Parlancesunk cost following
Scholarly Discourseentrapment
Babel ZenithEscalation of Commitment
Origin: Psychology

Etymology & Meaning

Increasing investment despite evidence of failure.

In the Boardroom

Continuing a failing project because you've invested so much.

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