Fear of Loss

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconlosses hurt more
Executive Parlanceasymmetric value perception
Scholarly Discoursenegative utility weighting
Babel ZenithLoss Aversion
Origin: Prospect Theory

Etymology & Meaning

The pain of losing is twice as powerful as the pleasure of gaining.

In the Boardroom

Refusing a 60% chance of doubling because of 40% chance of losing half.

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