Framing Effect

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconhow you say it matters
Executive Parlancepresentation dependency
Scholarly Discourselinguistic outcome modulation
Babel ZenithFraming Effect
Origin: Kahneman/Tversky

Etymology & Meaning

Drawing different conclusions based on how information is presented.

In the Boardroom

'90% survival rate' sounds better than '10% mortality rate.'

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