Hick's Law

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconmore choices slower
Executive Parlancedecision time increase
Scholarly Discoursechoice-reaction time
Babel ZenithHick's Law
Origin: W.E. Hick

Etymology & Meaning

Decision time increases with number and complexity of choices.

In the Boardroom

Too many options slow decisions.

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