Horn Effect

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconone bad trait spreads
Executive Parlancenegative generalization
Scholarly Discoursereverse halo
Babel ZenithHorn Effect
Origin: Psychology

Etymology & Meaning

Letting one negative trait influence overall impression.

In the Boardroom

Assuming one mistake means someone is generally incompetent.

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