IKEA Effect

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconlove what you build
Executive Parlancelabor-value bias
Scholarly Discourseeffort justification
Babel ZenithIKEA Effect
Origin: Dan Ariely

Etymology & Meaning

Valuing things more because you helped create them.

In the Boardroom

Overvaluing solutions you developed over bought ones.

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