Impact Bias

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconoverestimate emotional impact
Executive Parlanceaffective intensity overestimate
Scholarly Discoursedurability bias
Babel ZenithImpact Bias
Origin: Wilson & Gilbert

Etymology & Meaning

Overestimating the emotional impact of future events.

In the Boardroom

Thinking failure would be more devastating than it proves to be.

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