Information Cascade

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconeveryone follows everyone
Executive Parlanceherding behavior
Scholarly Discoursesequential decision externality
Babel ZenithBandwagon Effect
Origin: Behavioral Finance

Etymology & Meaning

When people follow others rather than their own information.

In the Boardroom

Understanding why markets overshoot in both directions.

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