Jobs to Be Done

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconwhy people buy
Executive Parlanceoutcome motivation
Scholarly Discoursecircumstantial motivation
Babel ZenithJobs to Be Done
Origin: Clay Christensen

Etymology & Meaning

Understanding why customers 'hire' products.

In the Boardroom

Discovering that people buy drills for holes, not drills.

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