Liking Bias

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconlike those who like us
Executive Parlanceaffinity influence
Scholarly Discourserapport-based persuasion
Babel ZenithLiking Principle
Origin: Robert Cialdini

Etymology & Meaning

People are more easily persuaded by those they like.

In the Boardroom

Building genuine rapport before making asks.

Begin Your Ascent Master “Liking Principle” and 100+ executive concepts. Free executive vocabulary audit — takes 3 minutes.

← Explore the full Executive Glossary