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Logos

One concept. Four tiers of command. Which do you speak?

Category: Communication

• Foundational Lexiconlogic appeal
• Executive Parlancereason persuasion
• Scholarly Discourserational demonstration
• Babel ZenithLogos

  Origin: Greek/Rhetoric

  Pronunciation: /ˈloʊɡɒs/

Etymology & Meaning

Appeal to logic and reason in rhetoric.

In the Boardroom

Persuading through clear logical argument.

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