Loss Aversion

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconfear of losing
Executive Parlanceloss sensitivity
Scholarly Discourseasymmetric utility
Babel ZenithLoss Aversion
Origin: Behavioral Economics

Etymology & Meaning

The tendency to prefer avoiding losses over gaining equivalents.

In the Boardroom

Why people hold losing stocks too long.

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