Loss Leader

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconsell at a loss
Executive Parlancetraffic driver
Scholarly Discourseacquisition subsidy
Babel ZenithLoss Leader
Origin: Retail

Etymology & Meaning

A product sold at a loss to attract customers.

In the Boardroom

Losing money on one product to sell profitable ones.

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