Mental Accounting

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconseparate piles
Executive Parlancecognitive compartmentalization
Scholarly Discoursenon-fungibility bias
Babel ZenithMental Accounting
Origin: Richard Thaler

Etymology & Meaning

Treating money differently based on its source or intended use.

In the Boardroom

Treating 'found money' differently than earned money.

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