Mere Exposure

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconfamiliar feels good
Executive Parlancefamiliarity preference
Scholarly Discourserepetition affection
Babel ZenithMere Exposure Effect
Origin: Robert Zajonc

Etymology & Meaning

Developing preference for things simply through repeated exposure.

In the Boardroom

Brand awareness campaigns that increase liking through repetition.

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