Mere Exposure Effect

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconfamiliarity breeds liking
Executive Parlanceexposure preference
Scholarly Discoursefamiliarity-affect link
Babel ZenithMere Exposure Effect
Origin: Robert Zajonc

Etymology & Meaning

Developing preference for things merely because they're familiar.

In the Boardroom

Why repetitive advertising works despite being annoying.

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