Moonshot

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconambitious goal
Executive Parlanceaudacious objective
Scholarly Discoursetransformational aspiration
Babel ZenithMoonshot
Origin: Google X/NASA

Etymology & Meaning

An ambitious, exploratory project.

In the Boardroom

Setting goals so ambitious they change the conversation.

Begin Your Ascent Master “Moonshot” and 100+ executive concepts. Free executive vocabulary audit — takes 3 minutes.

← Explore the full Executive Glossary