VERBUM.VIP

Net Revenue Retention

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexiconrevenue staying and growing
• Executive Parlanceexpansion minus churn
• Scholarly Discoursecohort revenue growth
• Babel ZenithNRR

  Origin: SaaS Metrics

  Pronunciation: /ɛn ɑːr ɑːr/

Etymology & Meaning

Revenue retained from existing customers including expansion.

In the Boardroom

Achieving NRR above 100% means growth from existing customers alone.

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