Pathos

One concept. Four tiers of command. Which do you speak?

Category: Communication

Foundational Lexiconemotional appeal
Executive Parlancefeeling evocation
Scholarly Discourseaffective persuasion
Babel ZenithPathos
Origin: Greek/Rhetoric
Pronunciation: /ˈpeɪθɒs/

Etymology & Meaning

Appeal to emotion in rhetoric.

In the Boardroom

Moving the audience through emotional storytelling.

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