Peak-End Rule

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconremember peaks and endings
Executive Parlanceevaluative summarization
Scholarly Discourseretrospective hedonics
Babel ZenithPeak-End Rule
Origin: Daniel Kahneman

Etymology & Meaning

Judging experiences by their peak intensity and ending.

In the Boardroom

Designing customer experiences with strong finishes.

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