One concept. Four tiers of command. Which do you speak?
Category: Logic
Origin: Latin
Pronunciation: /æd ˈhɒmɪnɛm/
Attacking the person instead of the argument.
When the competitor attacks your credibility instead of your product.
Get one power concept delivered weekly — no spam, unsubscribe anytime.
You’re in. Watch for your first word next week.
← Explore the full Executive Glossary