Personal Attack

One concept. Four tiers of command. Which do you speak?

Category: Logic

Foundational Lexiconname calling
Executive Parlancecharacter assassination
Scholarly Discourseargumentum ad personam
Babel ZenithAd Hominem
Origin: Latin
Pronunciation: /æd ˈhɒmɪnɛm/

Etymology & Meaning

Attacking the person instead of the argument.

In the Boardroom

When the competitor attacks your credibility instead of your product.

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