Positioning

One concept. Four tiers of command. Which do you speak?

Category: Marketing

Foundational Lexiconhow you're seen
Executive Parlancemarket perception
Scholarly Discoursecompetitive framing
Babel ZenithPositioning
Origin: Al Ries & Jack Trout

Etymology & Meaning

How a product is perceived relative to competitors.

In the Boardroom

Owning a distinct place in the customer's mind.

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