Positioning Statement

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconwhat makes you different
Executive Parlancecompetitive differentiation
Scholarly Discourseperceptual territory
Babel ZenithPositioning
Origin: Ries/Trout

Etymology & Meaning

Owning a distinct space in the customer's mind.

In the Boardroom

Claiming a position competitors can't credibly occupy.

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