Pratfall Effect

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconmistakes make likeable
Executive Parlancevulnerability appeal
Scholarly Discoursehumanizing error
Babel ZenithPratfall Effect
Origin: Elliot Aronson

Etymology & Meaning

Competent people become more likeable after small mistakes.

In the Boardroom

A small blunder making an expert more relatable.

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